LinkedIn platform has been ordered to pay €310 million ($334 million) by the European Union’s privacy regulator over targeted advertising practices under the General Data Protection Regulation.
The Irish Data Protection Commission, DPC hascimposed this mammoth fine. The regulator said that LinkedIn had violated the GDPR by not obtaining consent from its users over how their data was used and processed by itself and third-parties.
DPC States :- The lawfulness of processing is a fundamental aspect of data protection law and the processing of personal data without an appropriate legal basis is a clear and serious violation of a data subject’s fundamental right to data protection.
Based on a complaint in 2018 made by the French non-profit organization, La Quadrature Du Net. The French Data Protection Authority then provided information to the DPC, the supervisory authority for LinkedIn.
The inquiry concluded and found that LinkedIn was infringing Articles 5, 6, 13, and 14 of GDPR include:
- The need to request formal consent from users to process third-party data
- The need to ensure legitimate interest for its processing of first-party personal data of its members
- The need to ensure users’ personal data is collected following a principle of fairness
LinkedIn :- Responded by saying that while we believe we have been in compliance with the General Data Protection Regulation, we are working to ensure our ad practices meet this decision by the IDPC’s deadline.
This huge fine is now the fifth-largest issue by the DPC under GDPR and the sixth-largest by any EU regulator since the rules were introduced in 2018. If compliance standards have not been met, then there are massive fines of up to 2% of a company’s global turnover.
In previous instance, Meta Platforms has being ordered to pay a historic €1.2 billion in 2023 after the third-largest E.U. fine of €405 million in 2022. Amazon the subject of the second-largest fine, was ordered to pay almost double that amount in 2021.
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