Google to pay $29.5 million to settle two different lawsuits brought by the states of Indiana and Washington, D.C., over its deceptive location tracking practices.
Google will pay $9.5 million to D.C. and $20 million to Indiana after the states filed two lawsuits against the company, charging it with having tracked users’ locations without their express consent.
The consumers be informed of how important user data, including information about their every move, is gathered, tracked, and utilized by these companies. Google made it nearly impossible for users to stop their location from being tracked. Google must also make clear to consumers how their location data is collected, stored, and used.
Google late last year, agreed to pay $391.5 million to settle with 40 US states for misleading users about the collection of personal location data. The settlement is the largest attorney general-led consumer privacy settlement e.
Location data represent the core of the digital advertising business of Google. However, location data can be used to expose a person’s identity and routines and even infer personal details.