ISP providers in Germany consider to introduce TrustPid, a new type of supercookie that comprises of a unique identifier which will be issued for each customer that will be able to track what that customer is doing online.
Google has announced that it will stop the use of third-party cookies in Chrome by the end of 2023, joining a growing list of browsers that are saying farewell to the tracking cookies and Apple already blocks default tracking and looking for new models for replacement.
The difference with normal and supercookie is that they are unique identifiers that are inserted into the HTTP header by a service provider. Unlike normal cookies they do not get stored in browsers or browser plug-ins.
Targeted advertising is more rewarding than regular advertising since it supposedly enormously enhances the effect of the advertisement. In a research conducted by cloudflare, 20 percent of websites that serve ads receive visits almost exclusively by fraudulent click bots, and that bots comprise roughly 50 percent of all Internet traffic.
Every user has to sign some sort of agreement with ISP. In this agreement the ISP can hide the TrustPid consent in a long End-user License Agreement (EULA) that almost no-one ever reads and which can probably not be declined partially.
The network provider will first combine your mobile number and IP address to generate a pseudonymous network identifier, after which using that identifier they will generate a pseudonymous unique token TrustPid. This will enable to create additional marketing tokens for publishers and advertisers, through which individual users are identified.
Where you have given consent, advertisers and publishers will use the website specific tokens to provide you with targeted online marketing, or conduct analytics. The advertisers and publishers that you’ve consented to could be drawn up in a list that will be in the hands of the ISP, but you can manage your consent for those parties at any time via the Privacy Portal.
Due to lack of technical details provided about TrustPid, it’s not known completely about tracking for now. A VPN with integrated DNS should be able to block this kind of tracking.